Data-Driven Customer Support
Make informed decisions about your knowledge base and support strategy with granular analytics.
Search Insights
See exactly what your users are searching for. Identify content gaps and understand user intent with search query tracking.
Interaction Tracking
Monitor how often users open the chat widget, engage with greetings, or minimize the window.
Engagement Metrics
Track message volume and conversation starts to measure the effectiveness of your AI support.
Zero Configuration
Simply enable it in your dashboard. We automatically detect your existing Google Analytics 4 or Google Tag Manager setup. No extra code required.
Custom Dimensions
Events include rich metadata like widget type, search mode, and conversation IDs for deep analysis.
GTM Support
Full support for Google Tag Manager Data Layer events, giving you complete control over your tracking tags.
Why Track with GA4?
Integration Stats
Analytics That Drive Growth
"The automatic GA4 integration gave us immediate visibility into what our users were searching for. We found huge content gaps and fixed them in days."
"Finally, a chatbot that plays nice with our analytics. Being able to track conversation starts alongside our other conversion goals is a game changer."
Included in All Plans
Analytics integration is available to everyone.
Free
Perfect for trying out AI chatbot features
- 1 website
- Max 50 pages
- 100 messages/month
- 7 days conversation retention
- Built-in integrations
Starter
Perfect for getting started with AI chatbot features
- Everything in Free
- Max 500 pages
- 1,000 messages/month
- 3 months conversation retention
- Email support
- Basic reports
- Monthly data sync
Pro
Advanced features for growing businesses
- Everything in Starter
- 5 websites
- Max 5,000 pages per website
- 5,000 messages/month
- 1 year conversation retention
- Advanced data sources and reports
- Live Chat/Live Support
- Zendesk, HubSpot, Attio and Custom tool integrations
- Custom branding
- 3 team member seats
- Weekly data sync
Analytics FAQ
Common questions about the Google Analytics integration.
How do I enable GA4 tracking?
How do I enable GA4 tracking?
You must enable the integration in your Project Dashboard under the Integrations tab. Once enabled, it automatically detects your GA4 or GTM setup.
What events are tracked?
What events are tracked?
We track events like `bubblav_chat_opened`, `bubblav_chat_closed`, `bubblav_message_sent`, and `bubblav_search_query`. See our documentation for the full list.
Does this work with Google Tag Manager?
Does this work with Google Tag Manager?
Yes. If GTM is detected, we push events to the Data Layer, allowing you to configure custom tags and triggers in GTM.
Can I disable tracking?
Can I disable tracking?
Yes, you can easily disable tracking by deactivating the Google Analytics integration in your dashboard.
